Mazzone & Associates - Investment Banking, Atlanta - 10/02/06 -->> Continued Conversations with Clik Simple's owners make it easy to understand their commitment to the service aspect of the business as well as their vision of future development of technology. While valuation processes continue to evolve in step with technology and market expectations we're seeing attention return to the basics:management team qualifications, product and service offerings that answer existing consumer wants and business cases that capture diverse, but known market segments. While there is no one pivotal indicator for predicting success our instinct to invest in the people behind innovative ideas and concepts has returned to the relevance it deserves.